product development

Azimuth Labs – An Ethnographic Research Company


Matt Artz has founded Azimuth Labs, an ethnographic research company where he is the principal researcher leading a team of experienced anthropologists, strategist, and technologists to help organizations unlock hidden insights with users, employees, data, markets, and products. About Azimuth Labs Azimuth Labs is an ethnographic research company offering product development, organizational culture, and corporate strategy consulting. [...]

Azimuth Labs – An Ethnographic Research Company2018-10-27T17:17:08-04:00

Design Anthropology Books


"Design anthropology describes the practices of anthropologists who collaborate with designers and team members from other disciplines in order to develop new product ideas" (Wasson 2000). The Value of Ethnographic Research "The primary contribution of the anthropologists lies in the ethnographic research they conduct with users, or potential users, of the product being envisioned, in order [...]

Design Anthropology Books2018-09-09T18:00:32-04:00
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