Ethnography

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET

2019-02-23T18:59:11-04:00

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking. Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking Abstract Businesses, according to an IBM global study of 1500 CEOs, are facing a rapid [...]

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET2019-02-23T18:59:11-04:00

Why Analytics Needs Ethnography at NABET

2018-10-16T17:56:54-04:00

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Why Analytics Needs Ethnography. Why Analytics Needs Ethnography Abstract Big Data analytics have increasingly gained prominence in business because it has provided beneficial insights regarding emerging trends, behaviors and preferences.  Relying exclusively [...]

Why Analytics Needs Ethnography at NABET2018-10-16T17:56:54-04:00

Ethnographic Research Training Courses for User Experience (UX) Professionals

2018-08-03T16:48:00-04:00

With user experience (UX) on the rise in industry, ethnography has become a hot term. Increasingly business leaders are asking for ethnographic research. As a result of this, many non-anthropologists have been asking me where they can participate in ethnographic research training courses. Since I have now been asked this a number of times, I figured I [...]

Ethnographic Research Training Courses for User Experience (UX) Professionals2018-08-03T16:48:00-04:00

Why the World Needs Anthropologists Designing the Future

2018-08-06T17:42:47-04:00

Why the World Needs Anthropologists Designing the Future is the sixth annual event of the EASA Applied Anthropology Network. It will be held October 27 and 27 in Lisbon Portugal. According to the website, it is a symposium that explores the different applications of anthropology beyond traditional academia. This year the event focuses on "design anthropology its methods, [...]

Why the World Needs Anthropologists Designing the Future2018-08-06T17:42:47-04:00

Tricia Wang’s Thick Data = Ethnography + Big Data

2018-08-03T16:35:14-04:00

On a recent episode of This Anthro Life, Adam Gamwell, Ryan Collins, and Matt Artz got to interview Tricia Wang on the topic of applying ethnography to big data to produce thick data. About Tricia Wang Dr. Tricia Wang sees her work consulting as sitting at the crossroads of data and social justice. As a global tech ethnographer, Dr. Wang is [...]

Tricia Wang’s Thick Data = Ethnography + Big Data2018-08-03T16:35:14-04:00

Anthropology Associations for Design Anthropologists

2018-09-09T18:00:32-04:00

For new practitioners of design anthropology, networking and mentorship is key to developing as a design anthropologist looking to apply ethnographic methods to solve design and business challenges. If you fit into that bucket, considering joining the following anthropology associations, and going to the yearly conferences. By participating in these communities, your knowledge of ethnographic theory and methods will help [...]

Anthropology Associations for Design Anthropologists2018-09-09T18:00:32-04:00

Design Anthropology Videos

2018-09-09T18:00:31-04:00

Design anthropology, with its foundation in ethnographic theory and research methods, is adept at solving modern complex problems by helping practitioners to understand their user's needs and wants. It has been used in enterprise organizations and consultancies s like IDEO and frog design for decades. If you do know about it, learn more with these videos: [...]

Design Anthropology Videos2018-09-09T18:00:31-04:00

Three Anthropological Models in Design Anthropology

2018-09-09T18:00:31-04:00

While design anthropology, with its use of ethnographic theory and methods, lends itself well to the application of design in business, not all design anthropology models are created equal. In 2006, Marietta Baba stated that design is part of the larger field of business anthropology, and to that end, it is used to create ethnographically informed [...]

Three Anthropological Models in Design Anthropology2018-09-09T18:00:31-04:00

What is Design Anthropology?

2018-09-09T18:01:14-04:00

Have you asked yourself what is design anthropology? If so, this article attempts to demystify the growing relationship of design anthropology and why it is important. Design anthropology is a form of applied anthropology that makes use of ethnographic methods to develop new products, services, practices, and forms of sociality. It is reflective with its [...]

What is Design Anthropology?2018-09-09T18:01:14-04:00

Natalie Hanson Interview – Enterprise User Experience (UX)

2018-08-18T17:47:11-04:00

On a recent episode of This Anthro Life, Adam Gamwell, and Matt Artz got to interview Dr. Natalie Hanson on the topic of applying design anthropology to enterprise user experience (UX). About Natalie Hanson Natalie has been working and researching at the intersection of business strategy, technology, social sciences, and design for nearly fifteen years.  She currently manages two corporate user experience [...]

Natalie Hanson Interview – Enterprise User Experience (UX)2018-08-18T17:47:11-04:00
error: Content is protected !!