Matt Artz

An Anthropological Approach to Reaching Customers at SXSW 2019

2019-03-12T11:41:06-04:00

This year at South by Southwest (SXSW) which is being held March 8-17 in Austin, Texas, anthropologist Gigi Taylor of Luminosity Research and my alma mater the University of North Texas will be speaking on how anthropology can contribute to advertising research.  She is speaking on a panel titled An Anthropological Approach to Reaching Customers. [...]

An Anthropological Approach to Reaching Customers at SXSW 20192019-03-12T11:41:06-04:00

Anthropology Consultant Microsite

2019-02-24T14:25:53-04:00

I have launched an anthropology consultant microsite to focus specifically on the services I provide as an applied anthropologist. Currently, the site has only a description of my work, services, and contact information. However, over time I will add more content for people who are specifically interested in learning more about my work as an [...]

Anthropology Consultant Microsite2019-02-24T14:25:53-04:00

Azimuth Labs – An Ethnographic Research Company

2018-10-27T17:17:08-04:00

Matt Artz has founded Azimuth Labs, an ethnographic research company where he is the principal researcher leading a team of experienced anthropologists, strategist, and technologists to help organizations unlock hidden insights with users, employees, data, markets, and products. About Azimuth Labs Azimuth Labs is an ethnographic research company offering product development, organizational culture, and corporate strategy consulting. [...]

Azimuth Labs – An Ethnographic Research Company2018-10-27T17:17:08-04:00

Bioethics, Reunification, and Genetic Testing along the US Mexico Border: is “23and Me” the Answer? at AAA 2018

2018-10-17T14:54:44-04:00

This year at the 2018 American Anthropology Association (AAA) conference in San Jose I will be presenting a late-breaking gallery session titled: Bioethics, Reunification, and Genetic Testing along the US Mexico Border: is “23and Me” the Answer?. The presentation is Thursday, November 15, 6:15 PM – 8:15 PM. My coauthors for the abstract were Dr. Doug Henry and [...]

Bioethics, Reunification, and Genetic Testing along the US Mexico Border: is “23and Me” the Answer? at AAA 20182018-10-17T14:54:44-04:00

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET

2019-02-23T18:59:11-04:00

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking. Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking Abstract Businesses, according to an IBM global study of 1500 CEOs, are facing a rapid [...]

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET2019-02-23T18:59:11-04:00

Why Analytics Needs Ethnography at NABET

2018-10-16T17:56:54-04:00

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Why Analytics Needs Ethnography. Why Analytics Needs Ethnography Abstract Big Data analytics have increasingly gained prominence in business because it has provided beneficial insights regarding emerging trends, behaviors and preferences.  Relying exclusively [...]

Why Analytics Needs Ethnography at NABET2018-10-16T17:56:54-04:00

Why an Ethnography of Direct-to-Consumer Genetics (DTCG)?

2018-09-13T22:00:50-04:00

Building on my previous posts, today I will be discussing why I felt I needed to conduct an ethnography of direct-to-consumer genetics (DTCG) for my UNT anthropology thesis. I will start by explaining what is direct-to-consumer genetics from a historical perspective, call attention to the distinction between genealogy and health testing, and discuss the potential of [...]

Why an Ethnography of Direct-to-Consumer Genetics (DTCG)?2018-09-13T22:00:50-04:00

Example Questions to Ask in an Ethnographic Interview

2018-09-03T17:52:03-04:00

Continuing on in my quest to share my UNT applied anthropology thesis experience, today I will be discussing questions to ask in an ethnographic interview.  While there is certainly no exact template, I will share what I used for my semi-structured interviews. But first, let me explain a bit more about the process of developing and refining [...]

Example Questions to Ask in an Ethnographic Interview2018-09-03T17:52:03-04:00

Ethnography Proposal Example for Direct-to-Consumer Genetics (DTCG)

2018-08-23T14:29:13-04:00

As discussed in my last post, I recently completed my UNT applied anthropology thesis and plan to blog about that experience. I am hoping that up-and-coming students can find some of the content useful for their own journey. Furthermore, I think it is important that we are discussing the opportunities and threats of Direct-to-Consumer Genetics [...]

Ethnography Proposal Example for Direct-to-Consumer Genetics (DTCG)2018-08-23T14:29:13-04:00

Selecting a Topic for my Ethnography Project

2018-09-03T17:51:32-04:00

Selecting a topic for my ethnography project was hard.  There are the topics we wish to research, and there are topics we have access to research, and they may not be the same.  If you are lucky they are, but that is certainly not always the case based on my experience as well as the [...]

Selecting a Topic for my Ethnography Project2018-09-03T17:51:32-04:00
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