Anthropological Methods and Theories

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET

2019-02-23T18:59:11-04:00

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking. Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking Abstract Businesses, according to an IBM global study of 1500 CEOs, are facing a rapid [...]

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET2019-02-23T18:59:11-04:00

Why Analytics Needs Ethnography at NABET

2018-10-16T17:56:54-04:00

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Why Analytics Needs Ethnography. Why Analytics Needs Ethnography Abstract Big Data analytics have increasingly gained prominence in business because it has provided beneficial insights regarding emerging trends, behaviors and preferences.  Relying exclusively [...]

Why Analytics Needs Ethnography at NABET2018-10-16T17:56:54-04:00

Methods of Recruiting Participants For Research

2018-09-09T17:08:57-04:00

After selecting a topic for my ethnography project, landing Sequencing.com as my client, getting my ethnography proposal approved, and creating my ethnographic interview script, the next step in the process was to begin recruiting participants for my UNT anthropology thesis. In this article, I will discuss methods for recruiting participants for research. Recruiting Research Participants [...]

Methods of Recruiting Participants For Research2018-09-09T17:08:57-04:00

Example Questions to Ask in an Ethnographic Interview

2018-09-03T17:52:03-04:00

Continuing on in my quest to share my UNT applied anthropology thesis experience, today I will be discussing questions to ask in an ethnographic interview.  While there is certainly no exact template, I will share what I used for my semi-structured interviews. But first, let me explain a bit more about the process of developing and refining [...]

Example Questions to Ask in an Ethnographic Interview2018-09-03T17:52:03-04:00

Ethnography Proposal Example for Direct-to-Consumer Genetics (DTCG)

2018-08-23T14:29:13-04:00

As discussed in my last post, I recently completed my UNT applied anthropology thesis and plan to blog about that experience. I am hoping that up-and-coming students can find some of the content useful for their own journey. Furthermore, I think it is important that we are discussing the opportunities and threats of Direct-to-Consumer Genetics [...]

Ethnography Proposal Example for Direct-to-Consumer Genetics (DTCG)2018-08-23T14:29:13-04:00

Must-Read Design Anthropology Articles

2018-09-09T18:00:31-04:00

Design anthropology is a form of applied anthropology that grew out of cultural anthropology.  It involves the collaboration between anthropologists, designers, and often other stakeholders. It is a young practice only stretching back to the 1980s. However, despite its relatively short history, it is incredibly forward-looking. But because it is so young, new practitioners often are left looking [...]

Must-Read Design Anthropology Articles2018-09-09T18:00:31-04:00

Three Anthropological Models in Design Anthropology

2018-09-09T18:00:31-04:00

While design anthropology, with its use of ethnographic theory and methods, lends itself well to the application of design in business, not all design anthropology models are created equal. In 2006, Marietta Baba stated that design is part of the larger field of business anthropology, and to that end, it is used to create ethnographically informed [...]

Three Anthropological Models in Design Anthropology2018-09-09T18:00:31-04:00

Contextual Inquiry: Navigating the Politics of User Research

2018-08-18T17:33:57-04:00

As User Experience (UX) practitioners conducitng user research we must work to understand users’ conscious and unconscious actions, but how? We all know that users often misreport when asked questions, not because they are looking to intentionally deceive us, but because they are humans with their specializations, constructed self-images, and fallible memories. More often than not, [...]

Contextual Inquiry: Navigating the Politics of User Research2018-08-18T17:33:57-04:00
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